Virtual Exhibitions
VEX Virtual exhibitions offer the same experience but in an online environment. Businesses can use VEX virtual exhibition booths to highlight their products and services to a niche audience. Visitors log-in to the digital environment and can make their way from one virtual booth to another.
5 reasons why virtual exhibitions are essential to your event strategy
1. Better brand visibility and increased exposure
When compared to traditional trade shows, virtual event exhibitions last for a number of days and have a longer lifespan. Live physical trade shows last for a day or two whereas virtual trade shows can stay Live as long as the organiser wants. What does it indicate? It simply means that the brand is exposed to attendees for a longer duration. With live physical trade shows, once the event is over it’s over. But with virtual trade fairs, attendees can access the same on-demand thus resulting in better brand visibility and increased exposure.
2. Global reach, increased attendance, and more qualified leads
With virtual trade shows one can tap the global attendees seamlessly. Virtual trade shows hosted on a virtual trade show platform enables exhibitors to showcase their unique product offerings globally. Virtual trade shows enable attendees to access the event from the comfort of their own home via any devices. With virtual event exhibitions, attendees do not have to book travel tickets to attend a trade fair. However, it results in an increase in attendance and generates more qualified leads.
3. Save a lot on assets for both the parties involved
A virtual event exhibition enables organisers and attendees to save a lot of resources. The costs involved in renting a venue, hiring staff, arranging food & drinks, organising booth setups, lodging, etc. all get resolved with virtual trade shows. Whereas attendees who live at a distance do not have to book expensive travel tickets and accommodation to attend an event. However, it results in saving a lot of assets for both the parties involved. With virtual trade shows, one needs to invest only in the right technology to deliver immersive experiences to attendees. Whereas attendees can tune in from the comfort of their own home via laptops or smartphones from wherever they are.
4. Virtual event exhibition enables real-time interactions
Live physical trade shows enable attendees to have 1:1 or group interactions. But the introverts are left behind in the crowd. They do not get a chance to communicate at the exhibitor booth. They can be one of the qualified leads, have you ever thought about it? Virtual trade shows enable all the attendees to have free-flowing interactions with virtual booth representatives in real-time. The live chat functionality offered by the platform enables them to interact with hosts, organisers, virtual booth representatives, and as well as with other attendees. Virtual trade shows enable attendees to attend breakout sessions, keynote speeches, and webinars from their remote locations at their convenience. However, virtual trade shows deliver interactive and immersive experiences to virtual attendees.
5. Valuable data tracking that you can’t get with live physical trade shows
With live physical trade shows, a standard attendance report is gathered at the time of registration. It is the only way to track no. of attendees at the event. But with virtual trade shows, each and every digital attendee footprint is tracked right from the start till the event ends. A comprehensive virtual trade show platform keeps a track of every attendee move right from the registration till the event ends. How they navigated? Whom they interacted with? What information did they exchange? And so on. Unlike physical events, gathering valuable data helps in measuring the success of the virtual event